It’s pretty obvious that you need to be careful when setting up your pricing strategy. The competition is tough, and you need to understand the balance between the services you offer and the prices you set for them.
In order to do that, you have to study finances and business but simplified. Once you find that balance, both your clients and yourself will be pleased. You will obtain the profit you initially planned to win in the first place, and your clients will keep coming to you shop because of your quality, accessible services.